• Companies need to come down from their Ivory Towers and talk to the people with whom they hope to create relationships.
• Public Relations does not relate to the public. Companies are deeply afraid of their markets.
• By speaking in language that is distant, uninviting, arrogant, they build walls to keep markets at bay.
• Most marketing programs are based on the fear that the market might see what's really going on inside the company.

-The Cluetrain Manifesto, Theses 25-28. (Not much has changed since 2000...)

-Seth Godin, "The Difference Between Publicity and PR" Most PR firms do publicity, not PR...